MARKETING CREDIT PROFESSIONALS INTERNATIONAL
Ideas for CPI Marketing
Ideas for CPI Marketing
 | Word of Mouth "TALK IT UP" | |
| If a member brings a guest to a meeting they get their meal free | |
| If you have a Christmas Auction give free money to your guest | |
| Have a Calender of Events published on your webpage | |
| Keep your web page up to date | |
| Every member gets a new member |
| Membership Drives, put a picture and an article in the local paper | |
| Fax Announcements | |
| Keep your topics current & what your members want to hear about | |
| Speak to other groups & promote CPI while doing so | |
| Keep your ears & eyes open for opportunities | |
| Contact Teachers & present Credit programs to your schools | |
| Have a Booth at Business Expos | |
| Print up CPI Business cards with the website listed & pass them out! |
| Put your idea here just email it to: host@creditprofessionals.org |
Prior Survey Questions & Results
- When did you join CPI?
- Why?
Improve job productivity
- Do you attend your local association meetings regularly?
- Did you attend your District or State seminar?
- Have you ever attended International Conference ?
- Why not??
- If you did not attend any of the above WHAT would you persuade you to attend?
- What do expect to receive as a member of CPI from:?
District: education, networking, friendships, guidance for local for officer training,
leadership education
International: education, networking, friendships, materials guidance on leadership training,
value for funds of dues.
- What do you need as a member that you are not receiving from:
CPI will be continue and grow, better participation, better education/programs
District/State: education, better understanding of what CPI is about , less arrogance of
officers/leaders, better communication to locals, more enthusiasm from officers,
International: Value for the $ given
- In your opinion, WHY are we not gaining members on all levels?
Recruiting members- Need YOUNGER, what can we do to attract
Quality of programs and speakers
Commitment of members to be involved
Commitment of members to spend their money not their employers
Failure to market correct groups Small Business for example
Commitment of employers
Keep members informed on all levels
Not keeping members involved
Members not wanting to give up THEIR time
- HOW can we market?
Publicize the Website
List Meetings in community news, local public access cable
Partner with other Professional Associations for meetings and workshops
Word of Mouth
8/98 Article from Richard G. Ensman. Jr. TIPS FOR CPI MEMBERS
When you support Credit Professionals International, great things happen. You grow professionally. You
profession. Here are ways you can do just that:
1. Display CPI seal, plaque, or decal at your place of business, along with any CPI awards you have
received.
2. When colleagues make the news, drop them congratulatory notes (if the news is good) or notes of
encouragement (if the news is bad).
3. Pass along copies of relevant newspaper or periodical articles to other members.
4. Mention your CPI work in conversations with colleagues or business people outside your industry.
5. Leave your CPI Magazine or Educational manual in your lobby or waiting area for others to read.
6. Let other CPI members know about continuing education opportunities available in your field.
7. Let your CPI leaders know how you have applied the hints you have picked up at conferences and
meetings.
8. Encourage employees or acquaintances in your field to become members.
9. Offer to serve as a mentor to a CPI newcomer.
10. Mention CPI’s needs and principles whenever you speak in front of civic or business groups.
11. When you’re starting a new project or happen upon a new idea, run it by an out-of-area CPI member
and get some objective advice.
12. Publicize CPI and industry in the local media through news releases.
13. Include CPI’s name and logo on stationery products.
14. Pass CPI news along to your staff and employees.
15. Add CPI membership to your biography or resume.
16. Make a contribution to CPI’s educational manual through an ad or to the Foundation.
17. Use promotional products, such as pens, pencils, etc bearing the CPI name. Better yet, distribute
them to customers.
18. Let your family know why your commitment to CPI is important. Include family members in CPI
activities when possible.
19. Enjoy yourself…and spread your enthusiasm about your membership to friends within and outside
of the credit industry!
SAMPLE LETTERS:
********************************************************************************************
Dear CPI Guest:
Having recently attended your first CPI meeting, we at CPI would like to extend our thanks and
appreciation for showing an interest in Credit Professionals International. We enjoyed having you as part
of our professional group, and hope that you will seriously consider becoming part of our regular
gatherings, so that you too might access CPI’s “Database of Information.” We hope you enjoyed this
month’s guest speaker. Through CPI you will have the privilege of listening and learning from informed
speakers on a regular basis as well as gather up-to-the-minute data on industry relations and
legislation, and much more. Enclosed you will find a membership application. As part of CPI’s highly
competitive membership package, you’ll have access to educational programs, guest speakers, a new
professional networking group, and numerous personal and professional development tools. CPI offers
all this at affordable yearly dues.
As human beings, every now and then we run a little low on steam. Maybe we need something new to
motivate us, maybe we just need access to new information, maybe we need to get out and meet new
people and make new connections, or maybe we need to perfect some of our skills to help us achieve
our next goal. No matter what the reason, CPI can help you achieve your goals. Don’t procrastinate,
make the decision today to do something important for your future. Join CPI and get programmed for
success. If you have any questions, please don’t hesitate to call me. I look forward to seeing you at our
next meeting. Sincerely,
******************************************************************************************************
Dear Credit Professional:
The ______________________ Association of Credit Professionals International is pleased to invite
you, your employees and your co-workers to our next meeting on _________________ at ______ p.m.
Each monthly meeting includes dinner and a guest speaker who will share with us his or her expertise
on credit and business-related topics.
CPI invites you to explore your future and get programmed for success! With the assistance of CPI you’ll
be able to meet your career demands by keeping abreast of market changes. Meet experts in the credit
profession who can share their years of knowledge so that you can stay a step ahead of the competition.
CPI has a fully developed program to further you in all areas of personal and professional development.
If your old plan has run its course, try CPI’s platform for success. We think you’ll like the results!
&Continuing Education !Seminars JNetworking Opportunities
ELeadership Training UGuest Speakers @Professional Publications
Now is the time to gain control over your competition. CPI can help you attain your goals through a more
focused, directed path. Through years of experience, CPI has come to know the right combination of
education and developmental training, making it a professional group that truly helps its members grow
and excel to their fullest potential.
Enclosed is a flyer outlining upcoming CPI events and a brochure describing our member benefits. I will
be calling you to extend a personal invitation to our next meeting, but in the meantime if you have any
questions, please don’t hesitate to call me at _________________. Sincerely,
*****************************************************************************************
Dear Credit Industry Employer:
As an employer in the credit industry, you have no doubt been faced with finding quality employee support
and training programs at cost-efficient prices. This is where Credit Professionals International can help.
CPI is a cost-efficient professional group that offers quality educational programs along with personal
and professional development.
As a credit industry employer, you already know how informed, well-educated employees truly have a
positive impact on your business. If you thought you had to go searching further than your own back yard
to find this type of all-encompassing educational platform, think again. CPI is right in your own
community. “What about cost?” you ask. Let me assure you our membership dues are nominal, and our
seminars affordable. CPI benefits both the employer and the employee. By aiding in the growth of your
employees, you not only receive the benefits of a knowledgeable, well-rounded individual that can now
contribute more to his or her job, but you are also providing visibility for your credit industry
establishment.
CPI can help your employees “Get Programmed For Success.” They’ll learn about professional integrity
and business ethics, receive up-to-the-minute information on regulations and legislation, and much
more. Enclosed is a flyer detailing our upcoming events, and a brochure outlining member benefits. I
will be calling you to extend a personal invitation to our next meeting. In the meantime, if you have any
questions, please don’t hesitate to call me at _____________________. I hope that you will join with
other credit industry employers to utilize this valuable resource.
Sincerely,
*******************************************************************************************
Credit Professionals International
Invites You to be a Part of
Our Credit Association
Benefits: Our Next Meeting Will Be:
- Continuing education through
- Opportunities to develop leadership Time: _______________________
Place: _______________________
- Staying abreast of new changes in
industry
Topic: ______________________
- Opportunity to discuss situations and
Invited By: __________________
- Interaction with community high
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